{"id":84226,"date":"2020-06-04T07:57:12","date_gmt":"2020-06-04T07:57:12","guid":{"rendered":"https:\/\/www.deburis.it\/?p=84226"},"modified":"2023-03-30T12:13:17","modified_gmt":"2023-03-30T10:13:17","slug":"return-to-the-future-wine-is-back-on-the-table-m-aldegheri","status":"publish","type":"post","link":"https:\/\/deburis.it\/en\/return-to-the-future-wine-is-back-on-the-table-m-aldegheri\/","title":{"rendered":"Return to the future? Wine is back on the table \u2013 M. Aldegheri"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”80″ gutter_size=”5″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_column_text]By Marco Aldegheri<\/p>\n

The restrictions imposed to stem the spread of Covid-19 have made obvious our profound need to socialize. We can\u2019t do without it, it\u2019s part of our nature. We\u2019ve seen it just recently, too, when Italy\u2019s reopening into the so-called Phase 2 has become a chronicle of evident signs of \u201ccold turkey\u201d. As we return to a semblance of normality, and before – as usual \u2013 we immediately forget everything, let\u2019s just take a short step back in time.<\/p>\n

The brusque stop in the frenzied rhythms of our lives constrained us, one way or another, to come up with all sorts of solutions to pass the time of day. We did everything possible within our domestic walls, giving full vent to our creative resources. But if we had to make up a ranking of the most popular activities, on the podium we\u2019d find those simpler things that we\u2019d tended to ignore: in particular, food and wine captured the attention of a great many of us.
\nFor example, the average Italian \u2013 the supermarket sector\u2019s figures go to prove it \u2013 started to \u201cdirty\u201d their hands with flour once again: pizzas, cakes, focaccias, and puff pastry for the more ambitious, put quite a strain on home ovens and kitchens in these last few weeks, and eventually also on our scales. Meanwhile, virtual aperitivi clogged up the web, whilst others dug deep into their home cellars. It even seems that online wine sales (in the premium category, too) increased considerably.<\/p>\n

This surreal concentration of scenes of normal home life has allowed us to reclaim a family-based dimension which, let\u2019s admit it, many of us missed a bit.
\nIt seems that wine itself has, for a couple of months at least, regained a different rapport with the segregated consumer. With its ties to the usual ritual locations – from dinner at a restaurant to the hedonistic, social experience of a wine bar – unavoidably cut, wine could not but content itself with ending up on the table at home, with the same ease that one devotes to the bread basket or a plate of pasta – and who cares if the glass isn\u2019t of the right kind!
\nSo we ended up drinking more often with the members of our families, even those special bottles that we were jealously keeping, and we drank them in a very informal way, at the table or on the sofa, on the balcony or in the garden, in our slippers or our tracksuit: nothing whatsoever to do with crowded happy-hours or refined restaurants. This distancing from our usual environments actually made even more unbearable the online exhibitionism of many sommeliers, journalists and producers, who are even now trying in an artificial manner to recuperate their rapport with wine and with their public.<\/p>\n

The final outcome of the lockdown could be an idea of wine that is undoubtedly more consumer-friendly. In this regard, it is curious to note how, in the family context, this beverage may have reconquered its dimension as a food product that was lost at least 50 years ago: a paradoxical step back in time, especially in this lifestyle-based era in which wine is normally seen as an expression of identity.
\nWill this effect be lasting? It\u2019s too early to say but, deep down, I hope so.
\nRegaining its place in family consumption and \u2013 why not \u2013 also a sober, everyday rapport with wine, would do us good, especially for the new generations. And it would also help us to teach people the habit of drinking in a responsible manner once again.
\nAfter the virus, this could be our \u201creturn to the future\u201d. In Zemeckis\u2019 film it is Christopher Lloyd, in the role of Doc Brown, who advises us: \u201cYour future is whatever you make it, so make it a good one<\/em>!”.<\/p>\n

\"copertinaVinoTornaInTavola\"<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

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